Telecommunications | 2025 - 2026

Verizon Value Brands are a portfolio of pre-paid, contract-free cell phone plans run on the Verizon network. Each offers typical wireless features like talk, text and data, but on a pay-as-you-go basis. With the acquisition of 6 new brands, and a restructuring of teams to serve each, my job was presented to me as "please bring order to chaos."

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I accepted the challenge gladly. Simultaneous brand refreshes were happening at any given moment -- some were complete top-to-bottom redesigns, while others focused on refreshing the value proposition only. Just about everything needed guidance -- from content and design collaboration, to bridge-building with business and marketing, to brand playbook consolidation and implementation to the application of research, analysis and user testing.

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I embraced the macro and micro daily, diving in and taking initiative to build rapport and boost morale in vanquishing obstacles to our success.