Background noise
How I came to be a creative director and content creator who champions heartful stuff that connects...
I first learned how to connect with audiences the old-fashioned way -- by demanding that they pay attention to me on stage. That was when I was 10, so there's been time to hone this into something of grown-up value. My story in geography:
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Grew up in New England, which gave me feet-on-the-ground pragmatism.
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Studied Journalism at UMD, which fostered a passion for integrity in truth.
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Lived in New York, which solidified my work ethic, pace and edge.
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Relocated to Los Angeles, which inspired me to reach and push creativity.
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Came back to New England, which...well here we are.​
​Entertainment & branding
Through my work in entertainment, I learned a lot about leading creative under pressure (which may have crescendoed while writing and producing Rob Gronkowski for WWE at the beginning of the Covid-19 pandemic...right after he signed with the Tampa Bay Buccaneers...this man getting sick was absolutely not an option).
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Finding my voice and focus under duress organically evolved into helping brands define theirs. I've worked with athletes, actors, CMOs and more as both an independent contractor and full-time agency employee.​​
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Philosophy & approach
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Maybe it's my background in theatre and comedy, but I can't help but sense a rhythm to a thing -- a key pace that makes it work. Presentations, publications, product experiences -- they all have their own pace. Nailing that builds trust with audiences.
Within that, it's about expression that's own-able and relatable -- because people are all different...and a little bit the same. I aim to hear the story first -- then pull the core of that story to the surface.
I'm also partially deaf in one ear. But that's a story for another time. What matters is that I work extra hard on that listening thing. In my experience, it's an undervalued cornerstone of collaboration.​
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Highlights & impact
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Writing a musical that has been produced in 48 states, 5 countries on 4 continents, in 2 languages (then another, and another)
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Creating "buzzy," broad content for WWE -- some of which resulted in YouTube views in the millions
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Conceiving, pitching, selling and writing TV pilots for MTV, Disney Channel, Warner Brothers and others
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Applying my experience to help guide early-career writers in finding their voice in new and ambitious projects
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Becoming an in-demand UX Writer and Content Strategist for premium global brands like American Express, The Wall Street Journal, Fubo and Verizon
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Adapting my skill set to guide corporate clients in creative work sessions that help them express their value in singular-yet-relatable ways
