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More about me

I first learned how to connect with audiences the old-fashioned way -- by demanding that they pay attention to me on stage. That was when I was 10, so there's been time to hone this into something of grown-up value. My story in geography:

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  • Grew up in New England, which gave me feet-on-the-ground pragmatism.

  • Studied Journalism at UMD, which fostered a passion for integrity in truth.

  • Lived in New York, which solidified my work ethic, pace and edge.

  • Relocated to Los Angeles, which inspired me to reach and push creativity.

  • Came back to New England, where I'm applying it all and still growing.​

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I bring this breadth of experience to my work daily. It reminds me that people are all unique, and a little bit the same. It's that "little bit" I lock into.

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​Entertainment & branding

 

Through my work in entertainment, I learned a lot about leading creative under pressure.​ Finding my voice and focus under duress organically evolved into helping others define theirs. I've worked with athletes, actors, CMOs and more as both an independent contractor and full-time agency employee.​​​

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Philosophy & approach

 

Impactful expression understands the importance of translating fact into feeling. Aim not just to inform, but to connect. I don't shy away from what's unique and inspired -- it's the unexpected that engages an audience. It's heart and humanity that keeps them coming back, and truth that maintains the trust and strengthens the bond. ​

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Highlights & impact

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  • Writing a musical that has been produced in 48 states, 5 countries on 4 continents, in 2 languages (then another, and another), and its offshoots

  • Creating "buzzy," broad content for WWE -- some of which resulted in YouTube views in the millions

  • Conceiving, pitching, selling and writing TV pilots for MTV, Disney Channel, Warner Brothers and others

  • Applying my experience to help guide early-career writers in finding their voice in new and ambitious projects

  • Becoming an in-demand Content Strategist for premium global brands like American Express, The Wall Street Journal, Fubo and Verizon

  • Adapting my skill set to guide corporate clients in creative work sessions that help them express their value in singular-yet-relatable ways

Betsy Kelso business portrait
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