Writing and Producing
Created storylines and wrote content for weekly episodic live TV, then executed that content with talent and production at arenas around the world
Brand Content
Helped conceive and execute campaigns with partner brands and sponsors, integrating WWE talent and storylines
Celebrity Integrations
Conceived, wrote and produced content that featured public figures like Rob Gronkowski, Mark Wahlberg and Mario Lopez
World Wrestling Entertainment
Weekly Live TV | Writing, Producing
As part of the Creative Writing Team at WWE, I conceived, pitched and produced character-driven stories for RAW and SmackDown on USA Network and WWE Network events (now airing on Peacock and Netflix). While writing and producing episodic live TV 52 weeks per year, I also led creative on marketing integrations and celebrity guest appearances that featured Mark Wahlberg, Mario Lopez, Skylar Astin, NASCAR Champion Kyle Busch and Rob Gronkowski.
Our team worked closely with the Social Media, Marketing and Data/Analytics departments to enhance storylines, track ratings and assess content traction across several demographics and platforms. An example of content that hit these targets was a segment I created about the Rusev-Lana divorce, which garnered 11 million views on YouTube.
Professional wrestling was a brand new culture and product to me when I arrived at WWE, so I decided to jump in with little-to-no expectations. It turns out, that's a good way to approach an opportunity like this -- it helped me learn fast, build trust and make an impact.
Additional contributions:
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Acted as the liaison between the WWE Entertainment Relations team in Los Angeles and the Creative Writing Team based in Stamford, Connecticut.
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Acted as liaison for the Marketing Integrations team, collaborating with executives at NBC Universal to finesse integrations with brands like Domino's Pizza, Skittles, Head & Shoulders and the FDA.
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Led production and creative for RAW Talk, the post-Monday Night RAW roundtable talk show for WWE Network.
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Evolved approach to content writing and producing to impact a virtual audience in the one-of-a-kind WWE ThunderDome (case study).