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Night Marathon Street Race
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Brand Voice

Established a Brand Voice character for a new organization by leading collaborative client workshops

Guidelines

Built out practical guidelines for Brand Voice application across multiple touch points

Tagline

Ideated with the Lippincott Brand Strategy team on tagline options for the new Risant Health organization

Healthcare nonprofit client |  Lippincott 2024

Kaiser Foundation created Risant Health as a way to drive better whole health outcomes. The nonprofit leverages partnerships, data and software to bring more resources to more communities. 

 

Risant Health is primarily B2B, so the content needed to stay smart in a way that didn't leave the brand's visionary spirit behind. To find the right voice, we counterbalanced visionary optimism with grounded leadership. We also built the design and voice systems concurrently, which helped strengthen the concept.

Risant Health guideline page - presentations
Risant Health guideline page - social media
Risant Health guideline page - website

Voice rewriting tactics:

Execution with visual elements -- high-level:

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