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Night Marathon Street Race
Risant Health logo

Brand Voice

Led conception of a Brand Voice character for a net new organization and brand 

Guidelines

Built out practical guidelines for Brand Voice application across multiple channels and touch points

Tagline

Ideated with the Lippincott Brand Strategy team on tagline options for brand launch

Healthcare nonprofit client |  Lippincott 2024

Kaiser Foundation created Risant Health as a way to drive better whole health outcomes. The nonprofit leverages partnerships, data and software to bring more resources to more communities. 

 

Risant Health is primarily B2B, so the content needed to stay smart in a way that didn't leave the brand's visionary spirit behind. We counterbalanced visionary optimism with grounded leadership. We also built the design and voice systems concurrently, so bold statements and practical ideas are complemented by heart-and-soul visuals.

Risant Health guideline page - presentations
Risant Health guideline page - social media
Risant Health guideline page - website

Voice rewriting tactics:

Execution with visual elements -- high-level:

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