Content and Experience Strategy
Collaborated with Lippincott Design and Brand Strategy teams on layout, motion integration, functionality and content for new product pages
UX Writing
Created content to introduce the new Paze product to two distinct audiences (consumer and business), reflective of Paze's streamlined simplicity
Digital wallet client | Lippincott 2023
Paze is a new online checkout experience from the folks who built Zelle. It's what some might call a "digital wallet," but it isn't only about payment simplicity -- it's about that rare place where convenience and security come together.
My responsibility for this Lippincott project centered around content and UX writing. Both had to work seamlessly with design and motion to convey (succinctly) the Paze value proposition with the right tonality.
