Content Strategy
Helped conceive, strategize and build new content sections, micro-sites and landing pages
Content Writing
Wrote timely articles for the business school's blog, aligned with SEO strategies
Email Campaigns
Executed email campaigns for multiple audiences, crafting copy for different communication tracks and user states
Higher eduction | 2015 - 2022
I began working with the Pepperdine Graziadio Business School while I was part of an Integrated Marketing Communications team that was spearheading a University-wide web overhaul.
Over the course of my relationship with the Graziadio Business School, I consulted on content and tone in a number of ways -- sometimes building entire web sections, landing pages, IA structures, email campaigns and micro-sites from end to end.
I also wrote articles for the School's blog on business school topics like admissions, career, MBA studies, workplace dynamics, experiential learning and program rankings.
Latest Article:
The Future of Work and the Post-Pandemic Landscape
"The way we work may be changing for good. ...As students, workers, and families assess what post-pandemic productivity looks like, companies are doing the same – with a notable level of confidence."
