Content Strategy
Structured 75+ pages of content into five different practical social media guidelines, adapted for different international content creator markets
Campaign Alignment
Ensured content for Social Media execution maintaining the sophistication, tone and intention of the live ad campaign
Pharmaceutical client | GCI Health 2019
For GCIH, working on behalf of Pfizer, I built a content structure and wireframes for a 65-page social media content manual (sensitive pharmaceutical marketing) tailored to multicultural content creators and copywriters in 5 different international markets. Part of the job was ensuring content was comprehensible for users who speak English as a second language (ESL), without compromising the consistent voice, tone and sophistication of the foundational campaign.
Sample guideline pages -- partially blurred for privacy/confidentiality:
