Web Content
Wrote both short- and long-form content (SEO-driven articles)
Taglines
Collaborated with stakeholders on new and existing product taglines
UX Content
Provided ad hoc copy as needed to simplify user experiences
Private student loans | 2018 - 2023
College Ave Student Loans (CASL) aims to demystify the student loan process from start to finish. CASL is all about taking the complex and making it both understandable and interesting.
With their specific voice and value proposition in mind, I crafted landing pages, UX copy, taglines, headlines, boilerplate messaging. I've also written a number of articles for the CASL blog (linked below), incorporating SEO agency recommendations and strategies.
I continue to create evergreen resource articles, copyedit existing content and help finesse language in communication like letters and decks aimed at both students and school representatives. The goal is to ensure College Ave's communications remain as user-friendly as the loan process they champion.
