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College Ave Student Loans logo

Web Content

Wrote both short- and long-form content (SEO-driven articles)

Taglines

Collaborated with stakeholders on new and existing product taglines

UX Content

Provided ad hoc copy as needed to simplify user experiences

Private student loans | 2018 - 2023

College Ave Student Loans (CASL) aims to demystify the complexities of the student loan process from start to finish. ​With their voice and value proposition in mind, I crafted:
 

  • landing page content

  • UX copy

  • taglines and headlines

  • executive communications

  • boilerplate messaging

  • end-to-end presentation decks

 

I've also written a number of articles for the CASL blog, integrating SEO strategies. 

Blog and resource articles:

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