Product Build (app)
Collaborated with designers and client-side product owners on a new app experience
Digital Content
Simplified complex content and industry jargon around state-level leave policies
Health insurance client | Accenture 2021
As part of a design team at Accenture, I crafted content to help users understand complex, industry-heavy jargon related to health insurance claims.
I joined the Agile team to:
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reproduce content heavy with healthcare industry terminology for a consumer-friendly format
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work with research team to adapt copy to the state level
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ensure content is compliant with state regulations (without getting "stuffed 'n' stuffy")
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collaborate with the design team to implement feedback from client and research team
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synthesize feedback toward actionable improvements and edits
Primary contribution scope:
Within an on-boarding flow, users arrive at an educational screen to learn about benefits that may apply to them.
Since these screens are all state-specific, I generated copy for each policy that would be available to a user contingent upon selections from previous screens.
Simplified descriptions make it easy to scroll through different federal, state and employer policies before proceeding with more personal, detailed information. I was also part of every client presentation meeting that concluded each sprint, collaborating with the team on finding the simplest, most straightforward (and on-brand) language within the sign-up flow. This makes it easy to understand what's required in what could be a stressful (and easy-to-mess-up) process.
My deliverable included 35 separate state, commonwealth and district documents with policy descriptions tailored for each. (Ask me anything!)
State-specific content (specificity meets consistency)
The value of the app was rooted in accurate, easy-to-understand content. Each state, commonwealth and district in the country has its own leave policies -- no two are identical -- so each state required its own detailed content document with outlined policy information condensed into concise, easy-to-grasp language.
Policies go beyond maternity/paternity and other health-related leave to encompass military leave, bereavement leave -- even jury duty.
