SEO Strategy Managment
Helped implement SEO strategies (organic, paid) for clients, researching and tracking keyword performance
Client Management
Oversaw and tracked SEO business, creating proposals and bridging the gap between tech experts and clients
Writing
Performed an audit of the company website and provided rewrites to clarify offerings and build personality
Full-service web agency
Mineral is a full-service web agency based in Burbank, California. I served as the manager of their Search Marketing Department, facilitating content creation and adjustments for clients in aerospace, tech, music, healthcare and wellness.
Overseeing this type of content required a holistic implementation of page titles, meta descriptions, body copy, footer links and more. All this while trying to keep pace with the ever-evolving Google bots.
Looking back, it's kind of fascinating to me that I was working with people who were hiring for things like "search" and "web" and "digital" before those words dominated job boards. For further context...
1. I had never even heard of "SEO"
2. This was when we all still ordered DVDs from Netflix in the mail.
You read that right: DVDs...in the mail.
Mineral's team comprised fresh minds and ideas and they deserved fresh messaging to match. So when it was time for Mineral to update the way they communicated their services to prospective clients, I created the following slides to give an overview of the company's offerings in plain-but-engaging language.
My goal was to simplify these types of services for customers who aren't sure what they might need and why. Because they too were probably ordering DVDs in the mail.
